05.06.2020

The social network Instagram, which started out as a photo community, has grown rapidly in recent years and has also become a popular communication platform for the masses. Thanks to its strong focus on visuality and a community that is very loyal and communicative compared to other social networks, it has also become an indispensable marketing tool for many brands and companies. The aim can be to increase reach as well as to improve external traffic to the shop, Amazon, eBay or generally to make your own brand better known.

What is the content and what will I learn?

Anyone who already uses Instagram professionally as a creative can use this workshop to design their account more consciously in order to optimise their success.

• You will learn how you can create a unique selling point in your Instagram company profile (biography) with a good core message
• You will receive an introduction to basic marketing knowledge in order to harmonise your social media goals and target groups with your company goals. We will show you how you can develop a social media strategy even without a marketing degree
• We show you what you need to consider when building and increasing your reach on Instagram
• You will learn how to find the right hashtags for your profile and how to convert fans into paying customers
• etc.

Previous knowledge is required for this workshop. You have either acquired this at the "Instagram Marketing for Beginners" workshop organised by Hamburg Kreativ Gesellschaft and/or have already been using Instagram professionally for some time.

Further information here