10.06.2020
Online workshop: "Successful acquisition - the right customer approach in the new market"
Time: 10:00 – 18:00
Speaker: Susanne Diemann, qualified designer, Stark am Markt
Participation fee: 50€ plus VAT.
Number of participants: max.12 participants
To the registration until 8 June 2020When analogue opportunities for customer acquisition such as trade fairs or networking events are no longer available, it is essential to develop a new customer strategy for marketing your own services that addresses these challenges and addresses the needs of customers. But which acquisition strategy is the right one now? What acquisition methods are available and which ones will lead to success at this time? Who do I offer my service or product to? Which social media channels can support my acquisition? This workshop introduces the most important acquisition methods and strategies for successful customer acquisition, both online and offline. Participants will learn which acquisition measures make sense for their own creative company and how the individual tools for customer acquisition can be used in a targeted manner.
Speaker: Susanne Diemann, qualified designer, Stark am Markt
Participation fee: 50€ plus VAT.
Number of participants: max.12 participants
To the registration until 8 June 2020When analogue opportunities for customer acquisition such as trade fairs or networking events are no longer available, it is essential to develop a new customer strategy for marketing your own services that addresses these challenges and addresses the needs of customers. But which acquisition strategy is the right one now? What acquisition methods are available and which ones will lead to success at this time? Who do I offer my service or product to? Which social media channels can support my acquisition? This workshop introduces the most important acquisition methods and strategies for successful customer acquisition, both online and offline. Participants will learn which acquisition measures make sense for their own creative company and how the individual tools for customer acquisition can be used in a targeted manner.
Contents:
- Sharpening your personal profile based on your own portfolio (web + print)
- Development of an acquisition strategy for your own creative company
- Communication on different channels
- Self-marketing for creative professionals
- Preparation and training for the acquisition meeting
- Dealing with pretexts and objections - argumentation aids
Methods: Lecture units, individual work, pitch rounds, group work, case studies, role training, feedback on the individual participant strategies, worksheets and digital script.
Information: We use "zoom" to conduct the online meeting. You can find information on data processing in our Privacy policy. You can find information on zoom's data processing on the website of zoom read more.