10.06.2020
ICO Academy: Webinar Successful press relations
Time: 10:00 – 16:00
Speaker: Markus Noldes
Organiser: ICO InnovationsCentrum Osnabrück GmbH
Participation fee: 125,00€ plus VAT (25% discount for ICO members)
To the registration
Many companies still manage a one-off newspaper article. But how do you get regular press coverage - and preferably not just locally? This requires many small details. This webinar provides tips for press releases, how to set up a press distribution list, the right timing and insights into how journalists work.
Contents:
- What makes good press relations?
- The press release: structure & content
- Which topics are relevant for the press?
- Contact with the press: Set up your own mailing list
- More than just press releases: Profiling as an expert/contact person
Results: Through the webinar,
- you write better press releases that are relevant for the press
- find out how to find suitable contacts in the media
- you will get tips on how important timing is for press releases
- do you understand how the media work
- you will learn why you should not pay money for an item immediately
Target group:
Companies that are at the beginning of their corporate communication or want to optimise it.