15.05.20
"How to use Instagram during the crisis - online workshop for beginners"
Time: 10:00 - 14:00
Speaker: Cüneyt Yilmaz
Organiser: Hamburg Creative Society
Number of participants: max.12
Participation fee: 53, 00€
To the registration
Small businesses and self-employed individuals need quick solutions in the coronavirus crisis. Those who may not have an online shop currently need to quickly find ways to at least mitigate the slump in sales. We show how small shops and self-employed people from various creative industries can achieve success with Instagram. You will learn how to optimise your Instagram profile and position your content for success. Especially in times of crisis like now, Instagram offers companies the opportunity to position their brand. One way is to move away from simply selling or offering a service towards branding. Another way could be to push sales now more than ever. The workshop provides space to reflect on these strategic considerations together. Branding is one of the most important marketing disciplines. Instagram has evolved into a hub where anyone can find (and judge) a company's visual identity and follow a brand. If you take Instagram seriously, new opportunities and possibilities will open up for your brand. You'll find out how to do this and be guided through the entire process - from Instagram strategy and profile set-up to best practices for brands in crisis mode on Instagram.
What is the content and what will I learn?
- Meaningful profile description (biography)
- The basics of branding - especially on Instagram
- Strategy development
- How I can generate content ideas
- How to post correctly and professionally on Instagram
- How to find the right hashtags for your content
- Instagram Stories - instructions for content that only exists for a short time
To take part in this interactive online workshop, you must have an existing Instagram account with at least 100 followers.