19.03.2026

AI strategies in the creative process

Tools for the efficient production of texts, images and concepts (online)

If you are self-employed or responsible for communications at an SME, you have to constantly produce new content on top of all your other work – from social media posts to blog articles and press releases to a wide variety of concepts. Artificial intelligence can make the production of this content much easier – but what are the right tools for the job and how can I get AI to do what I want and deliver useful results? In this seminar, you will gain an overview of the tool landscape for text and image production and learn the art of prompting. Using specific use cases, you will learn about workflows relevant to content production and put your newly acquired knowledge to the test in practical exercises. To participate, you must register for at least one text and one image tool (the free version is sufficient). You will receive an email in advance with options and the corresponding links.

Thursday, 19 March 2026, 1:00 p.m. – 5:00 p.m.
Speaker Constanze Wolff, trainer and author, Münster
Participation fee 60€ plus VAT, students 35€ plus VAT.
Number of participants max. 20 persons
Registration until 17 March 2026 at mfg.de/va/ki-1903