22.10.2020

ONLINE: Texts as the target group expects them at last

Time of day 10 am - 6 pm
Speaker Jutta Metzler, Bessere Texte - Agency for written communication, Meersburg
Participation fee 95€ plus VAT, students: 45€ plus VAT (lunch included)
Number of participants 5-15 persons
To the registration until 14 October 2020

People write differently today than they did five or ten years ago. And readers expect the same. The most important insights from professional copywriters are an essential part of this seminar. It is about the question: How can written communication be strong, targeted and appropriate to the target group - in a cover letter, email, flyer, brochure or on the Internet? How do creative people achieve the success and appreciation they deserve with their texts? Addressee-orientation and a media-appropriate approach are key starting points of the workshop. Better methods should make the work of creative professionals easier and more effective in the long term and improve existing and new texts.