NEW: WEBINAR 23.04.2020

NEW: WEBINAR

Market entry and market development-which distribution channel suits my product?

Time of day 4-8 p.m.
Speaker Sandra Volz, Managing Director FCC - Career Factory, Pforzheim
Participation fee free of charge
Number of participants 5-15 persons
To the registration until 20 April 2020

Choosing the right sales channels is crucial for the success of a company. In the webinar, the current trends in sales strategies are presented and their respective advantages and disadvantages are discussed. Participants will then work out which sales channels are effective for their own company and how these can be strategically planned and calculated. The speaker will also address the current corona crisis and explain the multi-channel strategy in order to avoid being dependent on just one sales channel and the sensible linking of online and offline through the omni-channel strategy. The webinar will also discuss the benefits of networks and collaborations in sales as well as the shift in consumer values towards more conscious shopping and strengthening local shops.

Procedure:
Block 1 (approx. 1.5 h): Presentation of distribution channels, distribution channels and Corona
Block 2 (approx. 45 min): Individual exercise: Which sales channels are suitable for me?
Block 3 (approx. 1.5 h): Application of the distribution channels in practice