23.06. – 24.06.

Luxury! - the symposium
Time: Fri., 9.30-18 h, Sat., 9.30-13 h
Location: Faculty of Design, Holzgartenstraße 36, 75175 Pforzheim

Luxury jewellery, luxury markets, luxury as a lifestyle - I'm into luxury. Jewellery and design are not simply about "creating the most expensive". Luxury is about limitation and longevity, scarcity and refinement, sophistication and refinement, desire and sensuality. And the questioning of oneself: What is luxury in saturated markets - for those who already have everything? And for those at the other end of the market chain? The symposium, conceived by Prof. Dr Thomas Hensel, presents the positions of outstanding designers, consultants and cultural theorists and brings them into dialogue with each other.
We live in a world of fleeting brand hype and are confronted with ubiquitous disposable items. Countless product copies and increasingly accelerated product cycles are changing the DNA of luxury products. What will future luxury products look like in detail? What strategies will designers use to make things particularly valuable? What is the luxury of the future?

Speakers:

Prof Dr Oliver P. HeilChair of Marketing and Business Administration, Director of the Centre for Luxury Research, Johannes Gutenberg University Mainz, co-author of "Luxury Marketing & Management", 2015

Prof Dr Thomas HenselChair of Art and Design Theory, Faculty of Design Pforzheim, co-curator of the exhibition "Luxury!?"

Zaim Kamal, Creative Director Montblanc

Thorben Kochs, Designer Bentley Motors United

Olaf Nicolaiconceptual artist and multiple "documenta" participant

Wilhelm Riebermaster watchmaker and "magician of watches"

Andreas K. SchlittenhardtManaging Partner of Döttling GmbH ("the finest safes in the world")

Greta Taubert, journalist and author of "Im Club der Zeitmillionäre", 2016

Prof Dr Wolfgang Ullrich, author of "Siegerkunst. New nobility, expensive lust", 2016

Christoph Wellendorff, Wellendorff Gold-Creationen GmbH & Co. KG

Prof Dr Lambert WiesingChair of Image Theory and Phenomenology, Friedrich Schiller University Jena, author of "Luxus", 2015

Moderation: Dr Susanne Kaufmann, SWR2, Prof. Dr Thomas Hensel, Dr Robert Eikmeyer, Pforzheim University of Applied Sciences

You can find more information at the Faculty of Design.

A project of the Faculty of Design, Kunstverein Pforzheim, Cultural Office of the City of Pforzheim and EMMA - Creative Centre Pforzheim.