25.09.2019

Creative After Work
Time: 19:00
Location: EMMA - Creative Centre Pforzheim, Emma-Jaeger-Straße 20, 75175 Pforzheim
Topic: Show attitude. Maintain an attitude. Attitude as a (new) marketing tool?

Commercials against sexism by NIKE or in favour of a new masculinity by Gillette: increasingly, companies are not only advertising their products and services, but are also taking a stand on social, sometimes political or environmental issues. They position themselves and act in a value-orientated way - and reach relevant target groups in the process. However, they are also taking a risk and embarking on a path from which there is no turning back.
In his presentation, Jörn Weiss from VOLTAIRE Creative Company will explain the origins and fundamentals of attitude in the corporate context and show how it can be integrated as a potential component of marketing and corporate communication.

Jörn Weiss studied Industrial Design (Diploma) in Pforzheim and Paris. He then worked for over 15 years as a business manager and creative director in digital, design and advertising agencies. Jörn Weiss has been managing partner of VOLTAIRE Creative Company since 2009.