26.04.

Creative After Work
Time: 7 pm
Location: EMMA Creative Centre Pforzheim, Emma-Jaeger-Straße 20, 75175 Pforzheim

Topic: "First to Penny." Success story of an advertising campaign.

Several thousand advertising messages reach us every day, we receive messages every second via WhatsApp, Facebook or Twitter. It's no easy task to stand out and promote a company under these conditions.
At the upcoming Creative After Work, Christoph Everke, Creative Managing Director of the "Serviceplan Campaign" agency in Munich, will use the example of the current campaign for the "Penny" supermarket chain to show what new paths are being taken in the advertising industry. What needs to happen in advertising, in the press, on the Internet, among employees, in the shop and in people's minds in order to create a positive perception among customers and ensure that they take the slogan "First to Penny" to heart?
The story of the Penny advertising campaign illustrates the developments in everyday advertising in an exciting, fast-moving and hotly debated market and a communications landscape that is becoming increasingly complex.