26.05.-27.05.2020
Webinar: "Storytelling for social media - do it yourself online marketing"
Speaker: Christine Harbig
Number of participants: max. 20
Becoming visible online has long been part of the marketing strategy for most companies. But what about the self-employed, solo entrepreneurs or small companies without a marketing department? Storytelling is an important marketing tool for them in particular. Because their business stories make them unique and show what sets them and their offering apart from the competition. Good storytelling can turn customers into fans who make recommendations. After all, stories are remembered and willingly shared - if they are told well.
In the workshop, participants develop their own business stories, learn how a good story is structured and how they can use their stories in social media to sell their products or services.
- Why is storytelling worthwhile?
- Discovering business stories in everyday corporate life
- The most important story types
- The structure of a good story: the central theme
- How do you make your own story exciting?
- Practical exercise: developing your own business stories
- Multimedia storytelling: your own story on various social media channels
The webinar deals in particular with thematic basics and is therefore aimed more at beginners.