26.07.

Creative After Work
Time: 7 pm
Location: EMMA Creative Centre Pforzheim, Emma-Jaeger-Straße 20, 75175 Pforzheim

High-pressure cleaners, hoovers, pumps for watering the garden - Kärcher Home & Garden products are first and foremost about functionality. However, the fact that this functionality is reflected in the design of the garden and household appliances also contributes to the success of the Kärcher brand: Customers should be able to recognise the performance and robustness of the appliances at first glance. In co-operation with the Design Center Baden-Württemberg, Kreativwirtschaft Pforzheim invites Michael Meyer, Head of the Industrial Design department of the Home & Garden product division at Kärcher, to Pforzheim. What tasks and requirements are placed on industrial design? How do emotions and user experience flow into the design process of Kärcher products? Michael Meyer traces the design process at Kärcher Home & Garden from the initial gut feeling to series realisation.