The creative industry is a forward-looking sector for Pforzheim as a location. Currently, about 330 companies and 1,400 employees subject to social insurance contributions are active in this sector. In addition, 380 companies originate from the field of jewellery and watches. Pforzheim stands out for a lively creative scene with a focus on design. Numerous university graduates, companies, freelancers and start-ups from the creative industries have established themselves in Pforzheim and enrich the business location.
With its initiative CREATE! PF, the city of Pforzheim has been sustainably supporting the creative location since 2010. The municipal Eigenbetrieb Wirtschaft und Stadtmarketing Pforzheim has established the cluster initiative Create! PF in 2010 with the help of funding of the European Regional Development Fund (ERDF) and supplemented by funding of the state. Through Create! PF, the city is strengthening the creative industries, generating jobs and positioning the location beyond the region. Together with various regional actors and partners, Create! PF networks the creative professionals among each other and with the companies located in Pforzheim and its region. Moreover, Create! PF initiates and realizes different projects, events and advisory services for the creative industry.
Important for the creative economy is also the creation and further-development of local expertise. The Hochschule Pforzheim, which enjoys a great international reputation, contributes to this significantly. At the Faculty of Design, for example, it trains young designers in the disciplines of jewellery, fashion and communication design, while students at the Faculty of Economics and Law can qualify as marketing and advertising specialists, among other things. With the Goldschmiedeschule Pforzheim, in its form Europe-wide unique, the city owns one more excellent training facility for young talents.