19.01.2023

Influencer marketing - how it works in practice (online)

"60 per cent of all companies are planning to increase their budget for influencer marketing". At the same time, we are in the midst of a debate about fake reach, unlabelled advertising and the astonishing prices of the scene's top stars. If you choose your influencers carefully, you will achieve a positive result. The reach of the campaign increases and influencers also help directly with sales. And this applies to any size of company and campaign. The workshop demystifies influencer marketing. It provides a practical guide for the next influencer campaign and shows possibilities, influencer selection, briefing, creation, seeding and ideas on how influencer marketing can have an impact beyond digital and help with sales in-store or at trade fairs.

Date: 19 January 2023, 9 am - 5 pm
The seminar takes place online via zoom.

Speaker: Frank Puscher, journalist and moderator, Wiehl
Participation fee: 90€ plus VAT, students 60€ plus VAT.
Number of participants: max. 20 persons
Registration: until 17 January 2023 at mfg.de/va/influencer-1901

 

Contact:

info@emma-pf.de

Phone 07231 39-1874

 

Note: If an analogue event is not possible due to the coronavirus pandemic, it will be held digitally if possible.