A new take on the jewellery box

In most cases, jewellery packaging consists of a plain paper box with a lid. It is used to transport and store the jewellery - a function that it usually fulfils in secret.

However, a jewellery box can be so much more: Its properties can influence the way we treat the box and the jewellery stored in it. What if there were jewellery boxes that protect their contents and others that display the jewellery?

Let's bring these jewellery boxes out of hiding and give them more space in our personal environment - by celebrating the beautiful pieces of jewellery and giving them a place where they can be admired, whether on a chest of drawers or on the wall.

Lotte Schoots has playfully explored this universe of possibilities, whereby not only colour and material, but also the mechanisms play an important role in the presentation of the jewellery boxes. These boxes no longer only serve to protect the jewellery during transport or storage, but also to show it off to its best advantage.

Lotte Schoots is an artistically orientated product designer from Amsterdam who currently lives and works near Eindhoven. She graduated from the Design Academy Eindhoven in 2024. In her work, she plays with 'ordinary extraordinary' details from everyday life to emphasise the beauty of the world. Her graduation projects were presented during the Dutch Design Week 2024, the project "I Spy..." was also nominated for the Kazerne Design Awards and is currently exhibited at the Kazerne in Eindhoven. Her work has been published in magazines such as Stijlvol Wonen (NL) and shown at international design fairs; the drinking glass "One Twist", for example, won the Piet Hein Eek glass art competition and was subsequently produced and shown at DDW.